Some of the best sans serif fonts include: Franklin GothicĪny discussion of poster fonts must include a discussion of Franklin Gothic, the “father” of the sans serif font family. Sans serif fonts are considered cleaner and easier to read, which makes them particularly popular on posters that contain a lot of text copy. What is “Sans Serif”? This term refers to fonts that do not have a small “brushstroke” (known as a serif) at the edge of each letter. For this reason, san serif fonts are the best kind of typeface for poster copy. If your audience can’t read your poster, flyer, or business card, they are unlikely to remember your business – and even less likely to look you up on their own time. Readability is an absolute necessity for any type of print marketing material. So, what are the best fonts for a poster? Here are nine popular fonts that will make a big splash on your next poster design.

However, font can’t focus on looks too heavily it also has to be clear and legible if your customers are going to understand what you’re promoting. As the words on a poster actually convey the company’s information to the viewer, the font does a lot of the heavy lifting in regard to the brand’s style. What message is the poster trying to convey? What is the poster size going to be? What colors should they use? How should the text be formatted – and, perhaps most importantly, what font should they use?Ī poster’s font plays a very large role in creating the proper design aesthetic. When graphic designers create a poster, they have to consider a number of different elements.

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